Panasonic, Leica and SIGMA announced the L-Mount Alliance at Photokina in Cologne, Germany in September of 2018. With that as background, let's dive into the conversation! Explanatory text relating to the question is set in italics, while comments and analysis that I've added after the fact are set in italics and indented. In the below, you'll find the answers provided ahead of time indented and marked "Panasonic's prepared answer", usually followed by Q&A as I delved deeper into the topic. Many thanks to him and all those who worked so hard to provide useful answers to my questions!) (He was apparently pretty tough on the engineers, in some cases going back to them two or three times to achieve the level of detail and clarity he wanted. In order to make our time together more efficient, I provided a list of questions to Panasonic ahead of time, allowing Yamane-san to collect and refine answers from the engineering team. The sensor and processor technology know-how developed in that lofty arena has given them a leg up over most other camera makers when it comes to cramming advanced video capability into compact mirrorless bodies.Īs usual, some parts of what's below are direct transcripts of our conversation, while I've summarized other areas where there was a lot of back-and-forth that the reader might have found confusing. The VariCams have become industry-standard workhorses, competing in a market where $40-50,000 camera bodies are commonplace. So it was with great pleasure that I boarded a Tokaido Shinkansen for the relaxing ~2½ hour ride to Osaka to visit Panasonic headquarters in Kadoma City.Īfter struggling some in their early going, Panasonic seems to have found a healthy and profitable niche in the market, leveraging the video-recording chops they perfected in their highly popular VariCam line of professional video cameras. It's no secret how much I love Japan, its people, culture and cuisine, but it's even better being able to connect with my friends in the industry there is even better. (My previous article covered my interview with Fujifilm in Omiya, Japan.) I was so happy to be able to return to Japan after a more than 2½ year forced absence due to COVID restrictions. ![]() This is the second article I’m posting from meetings I had with photo-business executives and engineers when I was in Japan the second half of July, 2022.
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